Free SEO Checklist

Improve your website's search engine rankings with our comprehensive free SEO checklist. This detailed checklist covers all essential on-page SEO factors that can significantly improve your visibility in search results. It is designed to help both beginners and experienced marketers implement proven optimization techniques that search engines reward with higher rankings.

Using this free SEO checklist regularly will help you establish a solid foundation for your website's search performance.

Check off each item as you implement it and expand sections to learn more about why each factor matters and how to optimize it effectively.

Website Setup

Website loads in less than 3 seconds

Cumulative Layout Shift is below 0.1

Font is large enough and easy to read

Button and links are easy to tap on mobile (large tap targets)

Website uses https

XML sitemap present

HTML sitemap present

Website is responsive

Keyword Research

Target keyword has weak competition in SERPs

Target keyword has sufficient volume

Target keyword will be searched by target audience

E-E-A-T

About page present

Address on about page

Email on about page

Phone number on about page

Information on about page is market with schema(.org)

Author page present

Author page describes experience and expertise of the author

Content (Part 1)

Exactly one H1 per page

Keyword is in URL

Keyword is in H1

Keyword is in Meta title tag (155 characters max)

Meta description present

Keyword is present in the first 100 words of the content

Title is 60 characters max

Keyword appears early in the title

Author is named

Link to author page present

In-content links to other internal pages

Content (Part 2)

Internal pages link to current page

Images have ALT text

Outbound links to authority websites are present

Twitter card tags present

Open Graph meta tags present

Table of content with links present

Content covers the topic better than the competition without adding fluff or keyword stuffing

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