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Running an eCommerce store can be challenging, especially when it comes to attracting new customers and standing out in a crowded market.
Content marketing might not be the first thing that comes to mind when growing an online store. But in today’s digital world, a strong content marketing strategy can differentiate your brand, build authority, and help you consistently attract more customers.
Here are our top five reasons why your eCommerce store needs content marketing:
For eCommerce businesses, attracting high-quality leads can be tough. With content marketing, you can engage and capture the interest of potential new customers.
By creating informative and relevant content—like product guides, industry trends, or tips that solve common problems—you can attract leads who are genuinely interested in your products. Whether it’s a guide on choosing the perfect size or tips for getting the best out of your product, valuable content draws in those hot leads.
Content marketing makes a huge difference. In fact, according to HubSpot, businesses that blog produce 67% more leads!
Unlike traditional advertising, content marketing provides real value, which builds a connection with your audience and makes them more likely to become loyal customers.
If you regularly publish engaging content on your eCommerce website, your store ranks higher on Google and other search engines. This can be a fantastic source of free, consistent traffic and sales.
The best part is that higher rankings mean that customers will discover your store and products organically when they search online, all without the ongoing cost of paid advertising.
And if your share your content on social media, you’ll further increase traffic to your website and build a strong brand at the same time.
A strong brand and trust are crucially important when customers are looking to buy from your eCommerce store.
This is where content marketing can help you to build trust with potential clients. Especially if you share valuable information on products that you’re offering.
And if you position your store as an authority, it helps potential customers see why they should purchase from your store.
When potential clients trust your expertise, they are more likely to trust your brand and choose your store over competitors.
In short, content marketing helps you to stand out from your competitors by demonstrating credibility.
It is a powerful way to establish that trust and build a strong eCommerce brand.
Today, people are constantly bombarded with ads wherever they go.
Most people do not like ads. They do not like being sold to. Instead, they prefer to make their own choices at their own pace.
Content marketing gives potential clients the freedom to learn about your products without feeling pushed into a decision or harassed by ads.
If you provide informative, valuable content, it empowers potential customers to discover your products on their terms.
This approach not only builds trust and a strong brand, but also helps you stand out from competitors who rely heavily on traditional, intrusive ads.
Content marketing offers a tremendous return on investment for eCommerce businesses.
According to Demand Metric, content marketing generates three times more leads per dollar spent than traditional advertising, and it costs 62% less.
So, if you’re looking for cost-effective growth and want to consistently attract qualified leads for your store, content marketing is for you.
As discussed, content marketing is super important for any eCommerce brand. But who has the time to consistently plan, create, and publish high-quality content?
Luckily, AI has made huge advancements over the last 1–2 years and with Emplibot there’s now a way to create cost-efficient content marketing at scale.
Hassle-free, 15-minute, one-time setup. No technical skills required.
Rated Excellent 4.5
Emplibot will automatically plan, write and publish articles for your blog. All articles contain internal links, external links, unique images, and infographics.
For each blog post, Emplibot will create posts for Twitter/X, LinkedIn, and Facebook. Just connect the social media accounts of your eCommerce business, and share your blog posts manually or automatically.
Rated Excellent 4.5
“Before Emplibot, nobody had the time to post content regularly. But with Emplibot and a fresh post every day, we doubled our organic traffic in the past three months.”
Lasse Thiemann
CEO, Newroom Media
“Setting Emplibot up was super easy, and the content it publishes for us is awesome!”
Stefan Ippen
Head of Marketing, NRC
“I’ve got over 15 years of experience in digital marketing. And Emplibot is an absolute game changer. Super easy setup, fully automated. Can’t recommend it enough.”
Stefano Diano
Sales and Marketing Director, Grand Hotel President
Hassle-free, 15-minute, one-time setup. No technical skills required.
Automate Your WordPress Blog To Rank Higher & Get More Traffic.
Rated Excellent 4.5